why?
By implementing a strategy that focuses on teaching consumers how important water is and how challenging it can be for many people to get it. Industry trends include brand transparency, production sustainability, and giving back to the environment and struggling communities.
big idea -
Water is not easy for everyone to get, but we all need it.
how?
Our mission is to provide clean water to communities around the world that do not have immediate access.
Bringing awareness – events, collaborations, social media, and email
Getting everyone involved – providing experiences for people to learn and interact
Sharing progress – showing impact, progress, and overall growth
experience #ruggedrun
This event will bring an emotional connection to Participants who get to experience an everyday way of life that some individuals have to live on a daily basis to keep their families from dying of thirst.
A stronger, more informative and interactive social media presence
Share information about progress on social media will hopefully inspire customers to implement sustainable lifestyles.
Educational posts rather than featured instagram posts
Trigger curiosity through a statistical call-out
artist collaboration
It is our hope that by collaborating with artists we will produce interesting packaging that will excite new (and existing) customers)
Boxes will be used as a marketing tool.
Artists can submit or be selected – featured artists will choose a community in which a portion of the proceeds from the sales of these cartons will go
Email Marketing
Subscribers will receive monthly (or bi monthly) e-letters.
Emails will contain updates that share information about progress, future goals, events, and more.
Each newsletter will have specific topic when it gets sent to subscribers. Each month we will feature bringing awareness whether that will be with an event, #retree progress, or transparency.
Photography: Jamie Robins
Artwork: Jordan Hooper