omni-channel marketing
Researched, organized, designed and created an omni-channel marketing campaign for Wildfang, which is a multichannel approach to sales that helps consumers shop easier for a unique Portland boutique. This campaign included a catalog design, email templates, homepage redesign, category page redesign, PDP (product detail page) redesign, and 9grid instagram concept.
Campaign Concept
Start spring season off right
by rocking a new style.
STAND UP AND STAND OUT
We are tomboys but like you we are also friends and sisters heroines and hellions rascals, rockers, shapeshifters and trendsetters.
We are Wildfang.
customer profiles
Mood of campaign
Competitors
S / High quality fabrics, on trend, unisex, location
W / Price point, online media campaign, brand profile
O / Social media, lookbooks, Increasing domestic and international travelers
T / Higher price point thand other high street brands,
S / Sustainable, unique deisgn,
W / Price point, lack of social media
O / Media campaign, pop- up location
T / Location, compeititon
EMAIL TEMPLATES
Emails need to be short and to the point. Animation is the best thing to use because it captures the eye.
Image galleries sliders/buttons, quizzes, search bars, surveys, add to cart buttons, shopping on email, and GIF animations
Email redesign includes; more information added, consistent with campaign, and call to action right at header
Website
traditional lookbooks, interactive lookbooks, interactive marketing, social media icons, and web homepage carousels
HOMEPAGE
Homepage redesign includes; more white space/not so busy above the fold, consistent with campaign with fun unexpected tear sheets
Category Page
Category redesign includes; bold header, side navigation easier to define search, and price listed with color ways
Product description page (PDP)
PDP redesign includes; Less text in description, cleaned up navigation, and clearly state product title with price
Instagram 9grid idea
Higher engagement rates between brands & customer, social call-out culture, augmented reality, hash tags & social listening, and monochromatic images
Catalog
Small, simple, handheld heavy-weight paper, consistant branding, tells a story, fun images, and full bleed
