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new day. new strength.

MADE TO EMPOWER

Eleanor creates apparel and accessories that are adaptable; going from home to city, bike lane to boardroom, sidewalk to luncheon, and everything in between. 

By combining athletic fabric technology with a mix of classic and on-trend styles, convertible looks has never been more realistic or attractive.


PRIMARY CUSTOMER

Why: 

Commutes by bike, drives occasionally for long distances, works in an office setting, travels (4-6 x year), doesn’t like sport clothing, #30Wears

Benefits: 

Style

Adaptable

Functional

Affordable

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Secondary customer

Why: 

Walks often, commutes by bus, works in open-office setting, wants athleisure-like comfortability with elevated style, #30Wears

Benefits:

Style

Adaptable

Functional

Affordable

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CONCEPT

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TILIKUM FLAT-PACK

COST

Wholesale = $129  Retail = $215

COLORWAY

Poseidon, Stretch Limo

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Hawthorne sweater Dress

SIZING : XS-XXL

COST

Wholesale = $105  Retail = $175

COLORWAY

Tarmach Heather, Spicy Mustard Heather, Poseidon Heather

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SELLWOOD JACKET

SIZING : XS-XXL

COST :

Wholesale = $129  Retail = $215

COLORWAY : 

Poseidon, Stretch Limo

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STEEL VEST

SIZING : XS-XXL

COST :

Wholesale = $210  Retail = $350

COLORWAY : 

Garden Green, Russet Orange, Stretch Limo

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FREMONT JUMPSUIT

SIZING : XS-XXL

COST :

Wholesale = $144  Retail = $240

COLORWAY : 

Garden Green, Poseidon, Strech Limo

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MARQUAM TOP

SIZING : XS-XXL

COST :

Wholesale = $33  Retail = $55

COLORWAY : 

Spicy Mustard, Tarmac, Poseidon

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ST. JOHNS PANT

SIZING : XS-XXL

COST :

Wholesale = $129  Retail = $215

COLORWAY : 

Poseidon, Tarmac, Stretch Limo

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BROADWAY SWEATER

SIZING : XS-XXL

COST :

Wholesale = $108  Retail = $179

COLORWAY : 

Tarmac Heather, Spicy Mustard Heather, Stretch Limo Heather

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Developer: Ty Sobol Designer: Kenya Sarabia Product Line Managers: Amanda Blackman & Oilang Maui


LOOKBOOK

Layout Design, Make-up, Hair & Styling: Amanda Blackman