new day. new strength.
MADE TO EMPOWER
Eleanor creates apparel and accessories that are adaptable; going from home to city, bike lane to boardroom, sidewalk to luncheon, and everything in between.
By combining athletic fabric technology with a mix of classic and on-trend styles, convertible looks has never been more realistic or attractive.
PRIMARY CUSTOMER
Why:
Commutes by bike, drives occasionally for long distances, works in an office setting, travels (4-6 x year), doesn’t like sport clothing, #30Wears
Benefits:
Style
Adaptable
Functional
Affordable
Secondary customer
Why:
Walks often, commutes by bus, works in open-office setting, wants athleisure-like comfortability with elevated style, #30Wears
Benefits:
Style
Adaptable
Functional
Affordable
CONCEPT
TILIKUM FLAT-PACK
COST
Wholesale = $129 Retail = $215
COLORWAY
Poseidon, Stretch Limo
Hawthorne sweater Dress
SIZING : XS-XXL
COST
Wholesale = $105 Retail = $175
COLORWAY
Tarmach Heather, Spicy Mustard Heather, Poseidon Heather
SELLWOOD JACKET
SIZING : XS-XXL
COST :
Wholesale = $129 Retail = $215
COLORWAY :
Poseidon, Stretch Limo
STEEL VEST
SIZING : XS-XXL
COST :
Wholesale = $210 Retail = $350
COLORWAY :
Garden Green, Russet Orange, Stretch Limo
FREMONT JUMPSUIT
SIZING : XS-XXL
COST :
Wholesale = $144 Retail = $240
COLORWAY :
Garden Green, Poseidon, Strech Limo
MARQUAM TOP
SIZING : XS-XXL
COST :
Wholesale = $33 Retail = $55
COLORWAY :
Spicy Mustard, Tarmac, Poseidon
ST. JOHNS PANT
SIZING : XS-XXL
COST :
Wholesale = $129 Retail = $215
COLORWAY :
Poseidon, Tarmac, Stretch Limo
BROADWAY SWEATER
SIZING : XS-XXL
COST :
Wholesale = $108 Retail = $179
COLORWAY :
Tarmac Heather, Spicy Mustard Heather, Stretch Limo Heather
Developer: Ty Sobol Designer: Kenya Sarabia Product Line Managers: Amanda Blackman & Oilang Maui
LOOKBOOK
Layout Design, Make-up, Hair & Styling: Amanda Blackman